Much like its cultural character, London’s sneaker scene (or should we say, ‘trainer’ scene) is as eclectic and rich in history as anywhere in the world. Often overlooked – and criminally so – London’s love for sneakers, when compared to renowned hubs like New York and Tokyo, isn’t quite as noticeable at a glance. However, all you need to do is take a peek at Londoners’ feet, and you’ll soon realise: the footwear folklore here runs deep.
Influenced by the city’s passion for football, London’s sneaker culture is comparably tribal. Whether it’s Air Force down south or Air Max up north, sneaker rotations do tend to vary depending on location. Don’t let that fool you, though – wherever your sneaker allegiance lays, you’ll find exactly what you’re after, and more, on a trip to London Town.
Whether you’re hunting for a grail, an everyday beater, or just a quality afternoon of trainer spotting, these London sneaker stores are your calling.