Forget a sneaker showdown – this is the battle of the beads. Nike have unveiled their all-new Joyride cushioning technology via the Joyride Run Flyknit, and the sneakersphere is buzzing with intrigue.
Team Swoosh are labelling the innovation as one of their most groundbreaking to date, but is it?
Back in 2017, PUMA rolled out their own quirky cushioning creation, Jamming, which utilised similar bead-like ‘pebbles’ in the midsole. Sure, its release didn’t quite carry the same buzz as Nike’s colour-blessed campaign, but we’re not counting it out of this showdown just yet.
Will Nike be jumping for joy? Or will the Big Cat embrace their underdog status, and score the W? We took a deep dive to find out.