Ever felt a sense of déjà vu when trawling the latest sneaker releases? You're not alone! Sneaker brands know better than to let a competitor hog the spotlight, so we're seeing a whole lot of imitation and copycats emerge. However, just because a sneaker comes first, doesn't mean it's the best. A good designer can take an existing design and come up with something even better.
We've decided to look at the growing number of lookalike sneakers on the market and face them off in a fight to the death. This week, we're kicking things off by pitting the adidas Yeezy BOOST 700 against Nike's M2K Tekno. Let's get ready to rumbleeeeeeeee!