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Sneaker Freaker X Nike Genealogy Of Innovation Book

Date: August 08 2014

By: Sneaker Freaker

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Sneaker Freaker has celebrated Nike’s recent Genealogy of Innovation exhibition by publishing a retrospective 240+ page guide book. 

Our story begins in 1971, when Phil Knight and Co. release ‘The Nike’, the very first footwear to wear a Swoosh. Appropriately enough, given it’s a tournament year, ‘The Nike’ was actually a football boot.

The core of the book is an in-depth study of 200 game-changing Nike shoes and football boots, illustrating how Nike’s modern football innovations such as the Magista and Mercurial Superfly have been shaped by Nike technologies developed over the past 40 years. Extensive interviews with Nike designers including Tinker Hatfield, Martin Lotti and Denis Dekovic offer an insider’s look at how these innovative projects come to fruition.

Produced in true Sneaker Freaker style, the book is laden with vintage Nike advertising, rarely seen prototypes and Nike design sketches.

Unfortunately, this is one of those books that money can’t buy. However, we have 10 copies of the book to give away to our SF members. This is your only chance to get yourself a copy, so click here to be in the running.

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