Welcome to the latest edition of Sneaker Book Club! Showcasing the greatest sneaker-related titles ever put to print, so far we’ve seen everything from promotional flipbooks, street culture retrospectives and the history of skate shoes! For this instalment however, it’s time to look at something from Sneaker Freaker’s own portfolio: Genealogy of Innovation.
During the 2014 FIFA World Cup, a pop-up space called Phenomenal House appeared in Paris, London and Berlin. Inside these spaces housed Nike’s Genealogy of Innovation exhibition, a retrospective of over 200 Swoosh silhouettes that mapped out 40-plus years of development. Who else better then, to write the accompanying eponymous book, than the world’s greatest sneaker magazine?