Depending on your age, geographic location and nostalgic memory bank, cultural reference points for the Ozweego could span anywhere from 1996 to 2019. Newschoolers will have Raf Simons front of mind, while OG heads know the ‘Weegz’ from its days as an adidas staple in the late-90s, a creatively fertile period where panel-heavy aesthetics personified sports style.
With chunky footwear on fire across the last few seasons, adidas have revisited the Ozweego nameplate, lacing it with a modern makeover to bring everything up to contemporary spec. Unlike the countless retro rehashes out there in the sneakerweb, the new-gen design is equal-parts nostalgic and progressive, but we’ll cross that metaphorical bridge in more detail later. From the 1 to the 5 – and the beautiful behemoth that is the Ozweego Millennium – this Sneaker Freaker guide to the Ozweego will set you straight. If you know you know, but if you don’t, get ready for a little history lesson.