Search
Sieben Friends An Adidas Adventure 1
news

Sieben & Friends : An adidas Adventure

Date: July 21 2008

By: Sneaker Freaker

ADVERTISEMENT

Sieben--Friends--An-Adidas-Adventure-1.j

adidas Originals is proud to release 'Sieben & Friends, an adidas Adventure' web film, starring Michael Sieben; artist, skater and writer extraordinaire. After approaching Michael Sieben to become a guest artist for an adidas Originals collaboration in early 2008, an inspired partnership between the artist and adidas quickly bloomed into a full blown collection. Featuring two exclusive shoe designs, a t-shirt and a hoody featuring Sieben’s artwork, the cherry on top is the rad mini-film and micro site. The web film features an inside view of Sieben’s character-driven world, and actually brings his illustrated creatures to life.

Sieben--Friends--An-Adidas-Adventure-2.j

Conceptualized by San Francisco based creative agency Juice Design, and directed by Eric Noren, the  film takes place on a sunny afternoon in the San Francisco Bay area.  Sieben and crew discover a mysterious treasure map which leads them on an adventure through the countryside, the city, and even down the world famous Lombard Street.  The venture features full-sized living cartoon characters on a three-person bike, skating San Francisco’s legendary 3-up, 3-down, and a myriad of visits to San Francisco hot spots.  Featuring a musical score by Johnnyrandom, there are a variety of cameos throughout the film, including adidas skate team members, artists, and musicians.

Sieben--Friends--An-Adidas-Adventure-3.j

Peep all the action at www.adidas.com/michaelsieben

  • Tags:

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.

Thankyou!

Your submission will be reviewed and you will receive an e-mail soon regarding approval.