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Shop Report: Sneakerboy Melbourne Flagship Store

Date: May 23 2019

By: Boon Mark Souphanh

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With locations across the East coast, Sneakerboy’s standing as Australia’s go-to locale for the latest luxury offerings, as well as rare drops from the Swoosh and the Three Stripes, simply can’t be denied. Born and bred in Melbourne, ‘The Luxury Sneaker Store’ has recently expanded their acquainted Little Bourke Street flagship, unveiling one of the most extraordinary footwear retail spaces the country has ever seen. What was once a chic hole-in-the-wall boutique has now been converted into a contemporary cave of crep wonders nestled in the heart of Melbourne’s CBD. 

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Since opening its doors in 2013, Sneakerboy has been at the forefront of Australia’s footwear scene thanks to its carefully selected inventory, as well as the dynamic interplay between their app platform and futuristic brick and mortar retail spaces. A testament to that, the retailer’s Melbourne hub has been a perennial first-stop for sneakerheads, both local and abroad, searching for the latest sought-after releases. 

The Sneakerboy team has always recognised the ever-changing habits of the modern consumer. With the e-commerce juggernaut continuing to shape the sneaker retail environment, Sneakerboy knew they needed to deliver something special with their new flagship store – an experience that surpassed anything previously seen Down Under. Safe to say, they delivered.

By acquiring a plentiful space next door to its old spot, Sneakerboy was able preserve their eminent Little Bourke Street location at the epicentre of Melbourne’s retail precinct. The new Flagship store offers a polished-concrete backdrop, decked out with the latest luxury and high-class hype. Lined with big screens, customer tablets, and LED-lit shelves, the ultramodern aesthetic from the previous hub is not only preserved, but also elevated. 

Shop the latest offerings from the fashion world’s finest: Dior, Gucci, Balenciaga, Valentino, you name it. For those with less lavish palates, there’s a smattering of exclusive drops from brands including Nike, New Balance and Reebok. 

On top of all this, the Melbourne flagship encompasses a special 'DSX' library packed with all the latest hyped grails and limited releases. As Sneakerboy's very own archival inventory, DSX showcases and communicates true sneaker heritage through selected releases from the likes of Jordan Brand, Nike SB and adidas. All stock is owned by Sneakerboy, and is curated to pay homage to the community and like-minded collectors.  

Whether you’ve boarded the Triple S express or can’t shake your Air Jordan 1 love, your new one-stop sneaker shop is here.

The Sneakerboy Melbourne Flagship Store is located on 265 Little Bourke St, Melbourne. 

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