Rui Hachimura Goat Deal

Rui Hachimura Signs Sneaker and Apparel Deal with GOAT

Date: February 12 2020

By: Boon Mark Souphanh


Online marketplace GOAT has announced a partnership with NBA up-and-comer Rui Hachimura of the Washington Wizards.

The 2019 rookie will be one of GOAT’s key brand ambassadors throughout the NBA season, as well as ahead of the 2020 Olympics in Tokyo, where he’ll likely be representing Japan on the court. Expect to see him wearing hyped sneakers and apparel provided by GOAT throughout the two-year deal.

‘Being a part of the GOAT family is very exciting,’ said Hachimura.

‘I grew up watching basketball and have been a fan of sneakers since I was a kid. GOAT not only gives me access to new releases, but also sneakers from the past – sneakers that I wasn’t able to get as a kid. I’m looking forward to elevating my collection over the next few years to show off my style.’

As part of the deal, GOAT will work with Hachimura’s sponsor Jordan Brand to align on sneakers.

‘We’re thrilled to partner with Rui, as his passion and talent exemplify greatness on and off the court. This partnership will allow us to further connect with our global community of basketball and sneaker fans,’ said Eddy Lu, co-founder and CEO of GOAT Group.

‘In addition to being one of the most promising rookies, Rui’s influence in Japan and greater Asia Pacific is massive. We look forward to supporting him on a global scale.’ 

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