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Rimo And Reebok Reimagine Cultural Capitals

Date: January 16 2017

By: Adam Jane


Reebok Classics have a big year ahead of them, as 2017 marks the 30th anniversary of the Workout and 35th anniversary of the Freestyle. One of the first to join the party is an old mate of the brand, Japanese illustrator Rimo, who’s contributed some playful artwork as a tribute to the two heritage icons.

Rimo’s work centres around the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo – paying close attention to how various subcultures adopted the two silhouettes in their early days, nurturing them to the legendary status they enjoy today.

You can join Reebok in the milestone celebrations over at their website, as well as select retailers worldwide.

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