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Reebok X Keith Haring Launch Recap

Date: February 05 2013

By: Sneaker Freaker

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Bodega hosted the global launch of the new Keith Haring x Reebok range this past weekend and decked the store out with images of the late legend as well as some of his prints and characters. Invitees also had the chance to cop the collection before its general release on on February 10.

Bodega co-owner Jay Gordon was feeling pretty buzzed about scoring the launch. “I have been a Keith Haring fan for over 20 years," he said. "It is great to see his work that was so influential and different reach a wider audience and reach a different generation of art lovers. It's great that Reebok is building on their work with the Basquiat project to generate further awareness of the amazing group of talent in New York City during the 80's, of which Keith Haring was one of the most important. Reebok was huge in the mid-Eighties so they are a great fit for this project.”

Peep the pics from the night in the gallery below.

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