They say an artist's best work is created in the middle of the night. In celebration of artists burning the candle at both ends to work their magic, Reebok's new 3:AM series will see six artists take a Reebok silhouette as their canvas. Each sneaker will be accompanied by a city-specific launch.
The first instalment in the 3:AM series debuted last night with graffiti artist Trouble Andrew providing his take on the Reebok Classic. Fittingly, the launch was held in NYC, the city that never sleeps. Andrew's scribble-covered shoe sold out fast and Cam'ron came along to pump up the event.
Reebok have confirmed that at least six more cities will receive their own sneaker and accompanying event as part of the project. Check out their 3:AM site to learn more.