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news

Reebok Reethym Of Lite Japan Recap

Date: September 20 2011

By: Sneaker Freaker

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Reebok is certainly back, judging by the 1000-strong crowd that were whipped into frenzy at Ebisu's Garden Hall during the recent Tokyo Reethym Of Lite launch party. After a successful event in New York last month Reebok were ready to induct their newest creative director, Verbal with an all-out festivas. Taking to the stage early, Verbal introduced himself and his Kozm artists Trippple Nippples, DJ Taku Takahashi, DJ Lucas Valentine and Mademoiselle Yulia who performed a host of classic jams in a ridiculously cool custom Reebok jacket. With not a sweat bead in sight, Verbal jumped around the entire stage creating an incredible atmosphere, no doubt thanks to the epic light show on display behind him. With a quick intro to his American creative mate, Swizz Beatz stormed the stage and proceeded to bang out over an hour of solid Ruff Ryder beats. A showman like no other, Swizz jumped straight into the crowd and rapped amongst his fans declaring that indeed ?Reebok Back!' And with the amount of crazy 'Bok on display it was hard not to believe. Check out the party pics below c/o of Sneaker Freaker and our sidekick Tsubasa. Massive thanks to all the peeps at Reebok for inviting us!

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