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Pusha T Speaks On adidas Originals Collaboration

Date: December 13 2014

By: Sneaker Freaker

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Pusha T came through with a surprise EQT colab earlier this week that renewed his vows to the coco, and GQ magazine grabbed some time with him to talk it over. Peep an excerpt from the interview below...

Obviously the Superstars have been extremely important to hip-hop culture, so how did you settle on the EQT?
It's just about doing something off the beaten path a little bit. And I think the EQT is just a dope silhouette people can rock with today's fashions. I wanted something that would complement a whole outfit. And that's how I get dressed. I think of the whole silhouette. You can't think of the shoe without thinking about the way denim will look with it, and the whole ensemble.

What's the inspiration behind the shoes?
Yeah I mean everything--the fish scale nuances, the cracked leather, everything--is inspired by street culture because I feel like I'm synonymous with that. Even the gum sole and the measuring line on the sole relates to that. I just tried to make it as fun as possible. Like, there's no question that this is Pusha T's shoe. I wanted to make it me, make it fresh, and really add to the silhouette the best I could.

Adidas has been making big moves this year, bringing on people like you, Pharrell and Kanye West. What do you think about the cultural push the brand is making?
I think these are very monumental moves. The Pharrell move and Kanye move are huge because those guys are staples in fashion. I also love the Nigo collaboration Adidas has going on right now. Nigo to me is the G.O.A.T. Pharrell and Kanye are A-1 tastemakers, and their taste levels are on par with the best. And as far as myself, I feel like I translate ideas from the streets better than anyone. It's like they lasso'd all of the greats from their respective places.

Read the full article at GQ.

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