Puma Australia have just launched the first instalment of their ‘First Steps’ campaign, spotlighting some of the hardest working creatives coming out of Melbourne. Puma Australia’s First Steps series is all about reflecting on where it all began. From humble beginnings, individuals go on to achieve momentous things, and that creative genesis is what the video series will be highlighting. Their first video spot features a regular Sneaker Freaker collaborator and gun photographer Ben Clement.
Clement first found a love for his craft documenting DIY punk and hardcore shows in his hometown, but quickly evolved his practise to encompass his love of sport when he made the move to Australia. Having worked in London, New York, Los Angeles, Tokyo and beyond, Clement has been forging his style and pushing the envelope as a practicing photo-artist & professional, collaborating with the likes of Nike, Visa, IPF, Adidas & Witu amongst others. On top of it all, he's a top bloke and we're really happy Puma is giving the man the props he deserves! You go Ben!
Watch his journey unfold above, and stay tuned for forthcoming instalments in the series.