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Onitsuka Tiger and Will Smith Unveil Partnership via Wacky Video Announcement

Date: September 06 2019

By: Boon Mark Souphanh

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Fresh from the debut of the new Bad Boys For Life trailer, Will Smith has been unveiled as Onitsuka Tiger’s newest social media project partner via a wacky announcement video.

In the vid, Will rocks a yellow tracksuit and Mexico 66 SDs ­­­– possibly homage to Bruce Lee’s iconic get-up from Game of Death.

‘Will Smith is actively engaged in various projects such as those addressing environmental issues, having global, borderless influence on women and men of all ages via social media with his unique sense of humour and international awareness,’ says Onitsuka Tiger. ‘And Onitsuka Tiger also strives to be a brand that provides Japanese technology and craftsmanship to the world via product design, making social contributions, and at the same time a brand that is more social media–friendly. Feeling this strong affinity, we decided to start this collaboration project.’

It’s not clear whether a new collaborative sneaker will release as part of the partnership, but if the upcoming content is anywhere as bonkers as the announcement video, we’re keen.

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