The financial year is over, Nike’s data dogs have finished sliding their abacus beads, and the results are in: they’re rich. These four quarters, they raked in a sizeable $39.1 billion – a ways off the ‘$50 billion by 2020’ they ventured a few years back, but still up 11 per cent on a currency neutral basis.
And while those numbers are turbocharged beyond blue-collar comprehension, as usual, Nike’s bottom line is the least interesting part of their earnings report. The address from Mark Parker contained nuggets on everything from old app performance to new sneaker tech, Olympic boasts to sustainable promises… and something about concept cars.
Here’s everything you need to know.