Summer Is Serious Durant

Nike's Ode To Summer Basketball

Date: July 14 2013

By: Sneaker Freaker


It's the latter half of the American summer, so that means no B-Ball on our screens for a little while. While that fact definitely sucks, the Fran Fine weather means plenty of us are getting out and shooting hoops ourselves, and Nike's latest basketball ad campaign taps into the intensity of local competition. The Swoosh will release a stack of videos exploring the character traits of stereotypical pick-up players (the over-dribbler is our early favourite) as well as inviting the masses to showcase their skills using #summerisserious on social media. Kevin Durant and James Harden will actually hand-pick two teams of local stars to face-off on August 16 too. That right there is the stuff dreams are made of! Watch the first videos below and hit up the Summer Is Serious microsite for all the details.


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