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Nike's New Initiative Unites Virgil Abloh And Roger Federer In NYC

Date: August 22 2017

By: Rob Marfell

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Nike are curating a series of ‘New York Made Experiences’ that will bring two of their largest personalities to the Big Apple. Running from late August through September, the project includes the RF19 Pop-up, which honours Roger Federer’s legacy; Nike Off Campus, an event celebrating Virgil Abloh’s ‘Top Ten’ collaboration; Nike By You Jersey Suite, which allows punters to customise jerseys; Jordan x PSNY, which highlights their ready-to-wear collection; and a new personalisation concept called ‘Nike By You Studio’.

As well as releasing sneakers from the Off-White range, the Swoosh are delivering the Nike Zoom Air Jordan 3 – a Federer-branded sneaker that unites two iconic court sports. The hybrid will be ‘featured’ at the RF19 Pop-up, but it’s unclear if it will also be available for purchase.

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