Nikei D Augmented Reality 1

Nikeid Make Machine That Allows You To Customise Your Shoes In Augmented Reality

Date: January 17 2017

By: Marfell


In conjunction with SmartPixel, Nike have made an augmented reality machine that allows you to preview custom iD creations in real life and real time. News of Nike’s forays into the technology have been circulating since early 2015. Images from the US Patent and Trademark Office pitched the technology as being applied to goggles, which would have augmented your view of a shoe and allow you to customise with a stylus.

New video from SmartPixels shows the process to be much less involved. Rather than don headwear, NIKEiD stores are now able to preview your custom sneaker compositions with a machine that recognises the shoe you place on it, and shows colour options accordingly. We truly are living in the future.

Nike Store - SmartPixels from SmartPixels on Vimeo.

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.