In conjunction with SmartPixel, Nike have made an augmented reality machine that allows you to preview custom iD creations in real life and real time. News of Nike’s forays into the technology have been circulating since early 2015. Images from the US Patent and Trademark Office pitched the technology as being applied to goggles, which would have augmented your view of a shoe and allow you to customise with a stylus.
New video from SmartPixels shows the process to be much less involved. Rather than don headwear, NIKEiD stores are now able to preview your custom sneaker compositions with a machine that recognises the shoe you place on it, and shows colour options accordingly. We truly are living in the future.