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Nike Sportswear @ Atrium (Sydney)

Date: June 11 2010

By: Sneaker Freaker

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With the World Cup a mere corner kick away, Nike Sportswear have started unveiling their True Colors World Cup range at Sydney’s Atrium. Come in store on Friday 11th to score the South African Dunk Hi And Chukku designed by hometown hero Kronk, as well as the Brazil and Netherlands colab collections by Delta and Sao Paolo street artist Nunca.

For further announcements and release details visit Nike sportswear’s Facebook page to see what’s coming up after hours at the Atrium.

The Atrium Shop 5, 591 George St, Sydney (enter via Eager Lane off Sussex Street)

South Africa Artist: Kronk Kronk is an emerging designer/illustrator from Cape Town. His work is colorful and whimsical, a collision of rock poster rebelliousness and wry pop culture references. His contributions to the South African team kit are the most intricate of the collection, with an insanely detailed crest embroidery, a bubble lettered font, a kaleidoscopic illustrated pattern (lining the AW77 hoodie), and a cartoonish mascot who seems to be in constant motion. Is he a footballer breaking away on the pitch or a fan blowing a horn in the stands? They are one in the same in Kronk’s mashed-up world.

Brazil Artist: Nunca Inspired by Incan symbolism and a primitive style of graffiti called “Pixação,” Sao Paolo street artist Nunca crafted a unique Brazilian kit that connects the people of the favelas to the sport they hold dear. Five stars within the otherworldly, eye-like crest symbolize Brazil’s five championship wins, and Nunca’s hieroglyphic handwriting and pattern (lining the hoodie) connects the kit to the ancients in a modern way.

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