Yo’Hood is an annual streetwear event held in Shanghai. Kind of like an expansive tradeshow, but held for the consumer, the event takes out the middle man – allowing brands to parade their wares directly to the public.
This year Nike put on an exhibition just for SNKRS that showcased their contributions to sneaker tech. Using models like the Waffle Racer, Sock Racer, Zvedzdochka, Hyperadapt 1.0 and the new Air VaporMax Nike told a story of their design history over the years.
Punters were also welcome to design their own sneakers on site through NIKEiD and had access to special lace and dubrae customisations. Be sure to check out the comprehensive recap of everything Nike had to offer!