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Nike Sportswear @ Atrium (So Me / Mr Cartoon)

Date: June 18 2010

By: Sneaker Freaker

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Sydney’s Atrium keeps the World Cup action coming with more exclusive Nike Sportswear team colabs. Instore this Sunday July 20th is the QS France Chukka Woven, plus the USA and France apparel collections by Mr Cartoon and So Me. Get in quick because once they’re gone there won’t be any extra time!

For further announcements and release details visit Nike sportswear’s Facebook page to see what’s coming up after hours at the Atrium.

The Atrium Shop 5, 591 George St, Sydney (enter via Eager Lane off Sussex Street).

France Artist: So Me So Me, nee Bertrand De Langeron, is an acclaimed illustrator as well as the art director of Ed Banger records, one of the world’s most cutting – edge labels. Since 2003, his album art and music videos have come to embody the eclectic world of Ed Rec, adding complimentary visuals to their innovative sounds. His contributions to the France kit exhibit his pop art sensibility and tongue-in-cheek style. The colorful mascot and crest feature a simple character that’s a parody of the stereotypical Frenchman – complete with a tilted beret and manicured moustache. The pattern lining the hoodie on the AW77 is a brick-like repeat in vibrating red, blue and black and the hand-written font features rounded edges, adding to the kit’s playful vibe.


USA Artist: Mister Cartoon Calling himself “Mister Cartoon,” this Los Angeles street art legend has had a strong relationship with Nike for many years. His detailed black and white drawings are highly sought after in the music world and beyond. When presented with this project, Cartoon jumped at the opportunity to work on a uniform that would represent the country he loves. His eagle mascot is tough as nails, with a halo of stars and a look in his eye that says, “Don’t mess with the U.S.” On the crest, “USA” is written in Cartoon’s modified version of old English and scrolls remind wearers of the visual language of tattoos art.

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