Nike are making moves towards becoming a $50 billion USD company by 2022.
Last week, the brand’s quarterly financial conference call revealed they had taken home $9.8 billion in Q4. The juicy sum instilled Wall Street brokers with confidence, and they sparked a flurry of activity that drove Swoosh shares to a record high. The 11 per cent jump to $73.68 USD was the biggest swell in Nike’s stock price in four years.
What does this mean for the consumer? Forbes report that Nike will look to increase direct sales on Amazon, and use new technology to offer sneakerheads better buying experiences.