Nike Colin Kaepernick Just Do It Sales

Nike Sales Spike Again After Colin Kaepernick's 'Just Do It' Commercial

Date: September 21 2018

By: Gabe Filippa


Nike pushed their chips forward this month on embattled quarterback Colin Kaepernick for the 30th anniversary of their ‘Just Do It’ campaign.

The advertisement caused quite the controversy (with the POTUS himself weighing in), but the move doesn’t appear to have impacted the sales — in fact, it’s quite the opposite. Online sales jumped significantly following the video, and according to Reuters, numbers continue to spike. The number of sold out items on Nike’s website rose 61 per cent from September 3 to September 13, with reporting 1131 out-of-stock items (compared to 703 the previous week).

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