Nike have opened an impressive new retail space in Dubai's sprawling Colossal Mall. Spanning 35,400 square feet, the new retail space takes the Swoosh shopping experience to a whole new level. Marking this as their new Middle Eastern flagship and kicking off on December 1, Nike began by celebrating the Air Max Plus — a shoe which has been making waves across the globe in the past few months.
Customers were also welcomed in and participated in an interactive shopping experience, including customisation stations where they were able to create their own jerseys, sneakers and t-shirts. If you want to find out about any upcoming exclusive Nike events happening in Dubai, head over to the Nike DXB website.