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Nike Made S***loads of Money in Q4

Date: June 29 2018

By: Gabe Filippa

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After taking a big fat L in Q3 (they copped a tax hike causing the company a $921 million sting), Nike is back on the winners list, bringing their revenue to $9.8 billion in Q4.

With double-digit growth in international markets, CEO Mark Parker has pointed to a few key areas for the brands success: sneaker innovation, the proliferation of React and Air Max drops, and a concerted ‘digital offensive’. 

The Jordan Brand also reported a jump of nearly 50 per cent in China, along with tripling the size of its women’s division.

That's a lot of zeros, ones, and decimal places. 

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