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Nike 'live For The Game' Launch @ Ultralounge, Selfridges

Date: June 20 2011

By: Sneaker Freaker

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As the Wimbledon championships kick off today, Nike Sportswear have delivered a unique pop-up multi-purpose retail space nestled in the basement of Selfridges in London. Open for the entire period of the world famous tennis championships, Ultralounge has been fitted with a viewing area that flaunts HD screens for live match viewing, as well as a Grand Slam Polo t-shirt customisation lab and the latest drops from the NSW Collection and Elite Performance range. At the launch party, Q-Tip from A Tribe Called Quest and DJ extraordinaire Mark Ronson were on hand to deliver beats throughout the night while guests were able to customise their own Grand Slam Polo tees from the buttons up. Open from June 17 to July 3, make sure you pop in for an all round British tennis culture experience! Thanks to EU Kicks and We Are HQ for the party pics.

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