According to Nike, 60 per cent of people in the world are wearing the wrong shoe size. So, with this statistic and the power of technology at their finger tips, Team Swoosh have created an app that measures the perfect size of a customer. Using your phone camera you'll be able to scan your foot and, in a 'matter of seconds', you'll be able to find the 'best fit for you'. The process involves data science, computer vision, various algorithms, and artificial intelligence, which scans 13 data points, mapping out the morphology of your foot.
This feature will be available via their app, and also in-store. All we can say is: the future is now.