Nike has unveiled its redesigned Nike iD website, www.nikeid.com, offering new design tools and a wider array of customizable product for the consumer, including the new Nike Sportswear label and product showcased on the track in Beijing, and an enhanced online experience. The redesign is the most comprehensive since www.nikeid.com launched in 1999.
In NikeTown London and the new Nike stores in Liverpool and Manchester, Nike iD plays a key role in the consumer experience instore. Nike Town London features the two-story Nike iD design studio, with an appointment-only studio space and exclusive product options on the second floor. Nike Town London also features a football-specific iD studio within the Boot Room football area, offering footballers an unmatched level of performance customization.
Both the new Nike Liverpool store (opened on 17 July) and Nike Manchester store (opens on 29 August) feature Nike iD terminals with trained staff to act as design consultants for consumers who want to express themselves through their designs.
From Nike Sportswear to Nike Pro apparel to Nike 6.0 to Nike+, consumers can customize nearly every kind of Nike product. Bags, footwear and apparel, including Nike’s product in Beijing like the Nike Zoom Victory+, The Rejuven8 as well as premium Sportswear graphic tees are online. A new Design Search feature allows users lets them view other consumers’ designs from around the globe for inspiration. Nike iD is also available on www.NikeStore.com and www.NikeSportswear.com sites.