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Nike Basketball Launch Their 'come Out Of Nowhere' Campaign

Date: October 26 2016

By: Adam Jane


To mark the beginning of the new NBA season, Nike Basketball have launched their ‘Come Out of Nowhere’ campaign. The first video released takes a peek into the life of young ballers defying the odds and denying preconceived notions of how to play. The narrator repeats ‘You shouldn’t be here’ throughout the montage, as the on-court underdogs overcome the stigmas that they've endured for years. The video is accompanied by a series of motivational graphics, featuring some of the coming season’s key characters. We’re all looking forward to another exciting season –here's hoping we get more of these inspiring messages from the Swoosh.

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