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news

Nike Mag First Look + Release Info!

Date: September 09 2011

By: Sneaker Freaker

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So here they are, Marty McFly's Back to the the Future sneakers - the Nike Air MAGs. The good news is that the release date has been brought forward from 2015. The bad news is only 1500 have been made and you're going to have to fork out for them. 150 pairs per day will be auctioned on eBay from September 8th with net proceeds going to the Michael J. Fox Foundation... which come to think of it is really good news in the greater scheme of things. M. J. Fox himself announced the release on tonight's Letterman show so you can expect demand to be overwhelming. You can keep track of the auctions at eBay's Fashion Vault, and if you miss out well hey, you can always make your own! Thanks to Nice Kicks for the news with extra pics from Hypebeast and Sneaker News who were at the official 21 Mercer St unveiling.

From the Nike Press Release

The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The 2011 NIKE MAG - It’s About Time.

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