NIKE78 is an exciting new project created by Paul Jenkins and inspired by Nike. 78 creatives will receive a brand new pair of Nike shoes and will be asked to use sport as inpiration to challenge their function. The project will be documented online and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010.
Coinciding with Nike's birthdate - May 30th, 1978 - the NIKE78 project countdown is in effect with less than a week til its launch. This is a unique project featuring some of the most talented creative individuals, studios and other organisations. Nike have been chosen as the inspiration for this project due to their rich history of creative ventures and the brand’s constant aim to push the boundaries of sport, something which NIKE78 will also seek to creatively challenge. A full list of participants can be found here. Make sure you check the online gallery from the 30th to check out just how peeps have reconstructed their Nike kicks into displays of art!