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Nike 6.0 Women's Preview

Date: June 30 2010

By: Sneaker Freaker

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Nike 6.0 have unveiled their first ever collection dedicated to the ladies! Featuring a balance of lifestyle apparel and footwear, this feminine and relaxed series has been specifically designed for the world's most progressive female action sports stars, namely Ellery Hollingsworth, Monyca Byrne-Wickey and Carissa Moore.

Beautifully photographed by supermodel Helena Christensen for the collection's debut lookbook, these sassy girls flaunt footwear which includes the Nike Air Isis, Balas Mid, Bratta and Dunk 6.0. Delivering on its promise to be exclusively lady-centric, the apparel side of the collection is delightfully welcoming and understated, thanks in large to the PYT Crew top, TS4YL Pant, Luxe Layer Pocket Tank, MSIXO Jacket, Parka Hoodie, Zippity Tank dress and Cable legging, among other finely crafted garments.

Many of the products from the first Women's 6.0 collection also fall under the Nike Considered umbrella, so not only does it look fresh, it keeps mother nature dancing as well.

For more Nike 6.0, click here.

PRESS RELEASE

Nike 6.0 Launches Women's Collection

Nike 6.0 unveils its first ever Women's Collection of action lifestyle apparel and footwear. Inspired by the new generation of women who live and breathe the action sports lifestyle, each piece is designed with the world's most progressive female action sports athletes whether they are on or off the hill, in or out of the water.

"The 6.0 Women's Collection offers a great assortment of product that was created together with our athletes. Their needs and feedback drive the style and the versatility of the gear." Sandy Bodecker - Action Sports Global VP

For the women of Nike 6.0, performance and style needs are one and the same. They are changing the face of action sports and they want gear that is as versatile as they are - it's about finding clothes that fit and feel as good as they look.

"Most men can be satisfied with logo tees and sweatshirts, but for women those don't cut it all the time. We want to look feminine, yet classic and comfortable." Ellery Hollingsworth - 6.0 Snow Athlete

The Nike 6.0 women's line takes cues from action sports staples and adapts them to the feminine form while also introducing a few new silhouettes inspired directly from our athletes. The collection includes key apparel styles such as the PYT Crew Sweatshirt, featuring a wide neckline and stash pocket, the T-shirt For Your Legs Pant (TS4YL) designed in tandem with surfer Monyca Byrne-Wickey, the Nike Luxe Layer Pocket Tee as a basic for everyone, and the MSIX0 jacket to reflect the 6.0 lifestyle. The season's apparel is complemented by the debut of two women's exclusive footwear styles: Air Isis and Nike Balsa Mid.

Taking aim at inspiring a new generation of young women in action sports, Nike 6.0 kicks off the Women's Collection with a campaign shot by photographer, philanthropist and supermodel Helena Christensen. This will be followed by a new all-female surf movie featuring the entire 6.0 surf team this coming Fall.

Nike presents the 6.0 women's collection, available at Nike retailers nationwide this Fall.

The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, ski, BMX, wake and moto. Their unlimited potential and contagious energy deliver the future through performance and lifestyle.

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