The gut-bustin', eye-grabbin', brain-fryin' New Era x G-Shock GA-110NE-9AJR was launched at a party inside Melbourne's Culture Kings store last night. There was Tasmanian vodka on deck (WTF?), plenty of yeasty brewskis, Yo! Mafia scratching the ones and twos, and a couple of displays of the colab including one frozen in ice. Now that's an icy pole worth licking through to the middle. Peep the pics in the gallery below. News via G-Street.