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New Balance Unveils Experience Centre In London

Date: August 12 2012

By: Sneaker Freaker

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New Balance has taken over London's Altitude 360º and transformed the dining venue into a unique experience showcasing their long history of U.K. manufacturing. With this year marking the 30th anniversary of it's renowned Flimby factory, New Balance have partnered with several groups of local art students to deck out the 28th floor with actual bricks reclaimed from century old mills and original furniture pieces made from 'upcycle' scrap materials. Check out the pics and timelapse video below!