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New Balance Shoe Box Factory

Date: July 19 2010

By: Sneaker Freaker

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New Balance marked the unveiling of their 2011 Lifestyle collection at the recent Bread and Butter trade show with this playful little shoe box factory, celebrating the craftsmanship and imagination to be found at the brand’s UK production headquarters in Flimby. This crafty promotion has us harking back to our pre-school years, when the days were shorter and the Clag was tastier!  Pictures courtesy of Canoe.

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