New Balance forges ahead in China with the recent opening of their newest Experience store on Shanghai’s Huai Hai road. Spanning over two hundred square meters, the store brings the rich history or the New Balance brand to life. With six more Experience showcases set to open in major Chinese cities, New Balance is is playing a pivotal role in the introduction of running culture to China, with a series of large scale NB fun runs planned in the near future.
From the press release
The New Balance Experience Store in Shanghai is designed such that a panoramic view of the ceiling unfurls the brand’s past, present and future, telling Shanghai the magnificent story of New Balance’s one hundred and four year history in making shoes. It displays New Balance’s entire product line: sports footwear, apparel and a variety of sports accessories, available for all seasons and for men, women and kids, bringing the complete New Balance experience to consumers.