New Balance says it will commit $2 million to help fight the COVID-19 pandemic. The brand will allocate the funds via grants to non-profit organizations at both a global and regional level.
A donation of $1.5 million will go toward various organizations in NB’s charitable network, which are largely focused on supporting families and children.
‘As we witness the growing impact of the COVID-19 pandemic, we are inspired by the acts of humanity, kindness and compassion that have emerged in support of one another during this health crisis,’ said Anne Davis, managing trustee of the New Balance Foundation.
‘Guided by our values, NB Foundation will remain generous, flexible and responsive recognizing the uncertainty created by these challenging times.’
In a testing time, it’s certainly encouraging to see sportswear giants digging deep to support those in need. We’ll be sure to bring you more updates.