With its $100 price point, performance-driven design, and all-grey execution, New Balance's original 990 was a game-changer from the moment it got off the starting block, and NB haven't looked back since.
In the nearly four decades since the 990 debuted in 1982, New Balance have built upon its winning formula to create the iconic 99x series and each of the 990s proper successors. Given its outsider charm and today's dad shoe revival, it's no wonder that the likes of the 990v2, v3 and v4 have been at the forefront when it comes to some of the brand's most beloved and coveted drops.
So, for our first New Balance–centric All-Time Greatest piece, we figured there'd be no better place to start than with the 990s as we highlight OG bringbacks, regional exclusives, and impossible-to-find colabs alike.
From 1982's original, to Todd Snyder's recent beer-inspired duo, check out the first installment of our 990 retrospective below, and stay tuned for more of our all-time favourites.