New Balance have always run against the grain, forsaking flashy frills and puffed-up celebrity endorsements in favour of technical excellence and creative integrity. In this spirit of quiet achievement NB has reached out to five individuals who are each shaping the local cultural scene in their own unique way. Head over to NB574.com to check out video diaries by Meggs, Tristan Ceddia, Raph Rashid, Vinci Andanar and Jimmy Bliggs who open up with private insights on their work and and creative passions. Following their journeys over a five month period, Part 1 is live right now. There's also a chance to score a pair of swishy Sonic 574s… head here for the lowdown.