Marcus Jordan, son of the Jumpman himself is opening his very own apparel and footwear store. He's called the store Trophy Room, a name that comes from a real room in the Jordan household where, you guessed it, they kept their trophies. More than just a space to flex, MJ made the room as an aspirational family area where the fruits of labour were made tangible, and acted as an invitation for his children to join in his success. However, MJ being MJ, the flexing was no doubt a big part of it.
The goal of Trophy Room is to offer memorabilia and grails for customers that will serve as their very own trophies. Also, Marcus already has partnerships with Nike, Jordan Brand and Upper Deck Authenticated so the store will likely serve as the plug for many hot-ticket items too. Father and son Jordan colabs, anyone?? We'll keep you posted on the developments.