In celebration of fashion designer Melody Ehsani's second collaboration with Reebok, the 'Reebok Classic x M.E. Love Shoe', the pair threw a bang-up party at Ehsani's LA store to kick off the release. As Dj's swayed the crowds, partygoers were treated to custom manicures while they perused the new release and a bevy of striking displays installed throughout the store. Legendary rapper Doug E. Fresh rounded out the night with his frenetic on stage energy as the event slowly morphed into an all-out dance party. Browse the gallery and check out the video below to get a grip on all the happenings from the night, and look for the sneak to start appearing August 2 at select Reebok Classic retailers.