With the partnership entering its sixteenth year, Nike Vice President of Innovation spoke of the new storytelling opportunities born from LeBron’s move to the Lakers:
'He's coming to LA to do that. We're all excited to participate. If we can help him do that by, first of all, designing a product that helps him play at his highest level, that's job one. Job two, of course, is how can we leverage his personality moving to LA and kind of build a nice story around that. And then, of course, from that, style can be unique and interesting and it can be what I would call a groundbreaking kind of product."
No launch date as yet for the LeBron 16 (which has been in the pipeline for quite some time), but expect a flurry of LA iterations over the course of the 2018/2019 NBA season.