Set to resume their mantle as sponsor of the Tour de France in 2012, le coq sportif have a long and proud cycling pedigree. To celebrate getting back in the saddle they're getting right behind this year's London Open Bike Polo tournament, which runs from July 30-31 at Hackney Downs, East London. Featuring a wold class field of sixty teams, the 2011 event attracted 1,000 fans, a figure that's set to be eclipsed this year. Enjoy the fast and furious action, or chill out at the le coq sportif pavilion where you can enjoy a leisurely game of boules. Visit the event website for more information. Thanks to Presse Sports for the archive images.