Big Baller Brand sure know how to attract the media spotlight! Everyone from Shaq to Jay-Z has dished their opinion since the reveal of the ZO2, and now Lakers legend Kobe Bryant has shared some thoughts on the polarising footwear brand.
Questioned about BBB in an interview with CNBC – specifically about their independent infiltration of a market dominated by sportswear giants – the prominent Nike endorser stated that he is 'all for doing things differently,' but believes product is the key to success.
'That's the only way you can challenge the big guys, is if the innovation and the quality of the product is there,' Bryant explained. To us, it sounds like Bryant is ever so subtly casting doubt on the quality of BBB product and the brand's ability to challenge big brands innovation-wise...
With the market yet to lay hands on Big Baller Brand's signature shoes, we'll need to wait a little longer to see if BBB quality is up to scratch.