What better way to promote a 24 hour skate shoe than to create a 24 hour commercial? Join Kevin “Spanky” Long and Donny Miller on their chaotic journey throughout the streets of Los Angeles and wherever else their skateboards and feet take them. The KEVINalldayandnightLONG commercial will premiere on June 24 at 6:00 a.m (PDT). All this to promote Spanky's new line of shoes as shown below. Getting his grown man on, the shoes take a more stream line sophisticated look that is a new venture for Emerica's line of skate shoes.
As Donny Miller explains, “24 hours, 24+ miles, 24 tapes, one take and four batteries in rotation. One filmer, one skateboarder and a bunch of friends who came and went. Maybe one hour's sleep, I'm not sure, because time became silly putty - all stretched out without definition. We skateboarded from Wilshire and Grand to Wilshire and Ocean in Los Angeles, California and then some. It was 95 degrees outside. We met a man who spoke dinosaur. This is, of course, a short account of what took place.”
Check out the teaser clip that Donny miller created for your eager eyes here