Kendrick Lamar has officially jumped ship from Reebok and moved over to Nike. The announcement comes after numerous sightings of K Dot wearing Nike’s Cortez, as well as a photo of him wearing the shoe. Interestingly, the pic is captioned with the sneaker’s tagline, ‘Cortez. Since Day one,’ hinting that the model will be the focus of the partnership.
It’s an obvious move for Kendrick; the Cortez has been adopted as a loose uniform in his hometown of Compton. And, if he’s to continue the theme of community unity that he pushed through his Reebok collaborations, there’s no better shoe to do it with.
For more on Kendrick Lamar and Nike, check out Loyalty: A History of Kendrick Lamar and Nike.