‘We’re evolving at warp speed’, Kanye West tells us in Break the Simulation, a book of freeform philosophy hammered out on Twitter. ‘We are on the frontier of massive change. Starting from breaking out of our mental prisons.’
For Kanye West, the simulation is the composition of inherited ideas we have about the world.
But just what kind of simulation has Yeezy given birth to?
If the simulation is a set of preconceived notions blinding us from the true nature of an object, then the adidas Yeezy BOOST 350 is the ultimate hoodwink, a sneaker only truly given relevance by earth’s adulation of Kanye West – not by the nature of the design itself.
It’s time to break out of our prisons. It’s time to break the 350 simulation.