In terms of album launches, this is up there with the greats. When Nine Inch Nails released Year Zero in a video game it was cool for nerds, and Wu Tang dropping one single hardcopy of Once Upon a Time in the Shaolin was peak purism, but Kanye has just pulled off one of the best album launches — of all time.
A 15-year-old Calabasas resident named Braxtyn happened upon the album while pulling a stunt for Instagram engagement. Employing an age-old social media tactic of copying shit that other people do, Braxton’s yandhi_yeet account takes the product dissection popularised by What’s Inside and rehashes it with a Yeezy bent. Hacking through 350s proved no problem, but when he took his saw to the new ‘Geode’ 700 V2s he got more than he bargained for.